So, before WiFi, and even before the appropriation of yoga as a way to stay thin, yuppies filled the converted lofts and row houses of our urban centers and "up and coming" neighborhoods. It was in the 80's that they began to park their Beemers (BMWs) and Mercedes on the streets instead of the garages of their suburban parents , inhabit coffeeshops and upscale restaurants, and stroll designer carriages with pampered children through parks: the start of shameless gentrification. Shameless because these were the folks who were young, wealthy, and driven to accumulate more wealth. These yuppies also wanted to show it off and set themselves apart from the previous generation of hippies.
Louis Harris and Associates, 73% of Americans believed that yuppies were primarily intent on making more money; 81% of yuppies agreed that they were. Also, 72% of the public believed that yuppies were more concerned with their own needs than with the needs of others; the same percentage of yuppies agreed. Additionally, 70% of those surveyed thought yuppies bought flashy cars and clothes in order to set themselves apart from others; 81% of yuppies said this was so.
According to a 1986 survey by
And so, this blog will continue to dissect the social demographic of our contemporary yuppie brothers and sisters, and when and why they choose or refuse to call themselves a yuppie.